The Reach For Me is the easy new way to apply moisturizer, medical lotions, sun cream, self tan??_in fact, anything you wish??_onto the most difficult to reach areas of your back, shoulder, legs and feet. Just 7 inches when folded but instantly extends to a very useful 22 inches in a unique curved arc. It includes 5 practical snap on attachments (cream/lotion pad, exfoliator pad, tan pad, mirror attachment and back scratcher pad), plus a handy storage/carry pouch so you'll never be without it.